New Cars: The pride of a car dealership are always the new models. These cars show the latest developments of their make and they are considered the expert for their make. There is also no direct competition other than other franchise dealers.Used Car Inventory: The used inventory is the bread and butter for most dealerships these days. Many dealerships actually don't even focus on the new inventory and shoot mainly videos featuring used cars from their car lot.Show off specialty vehicles. Many people are intrigued by unique vehicles-like hybrids or custom cars. Videos showing and telling about specialty vehicles would be very popular with viewers and draw a lot of attention to your website.Feature a specific vehicle. You can do a video that shows and tells all the details and features of a single vehicle. You can be very specific and get really great close-ups. You can showcase the interior and exterior, motor, tires, trunk space, and all the selling points of each vehicle.On the other hand, you could also create a video that showcases several different vehicles. Perhaps all the vehicles would be made by a particular manufacturer and show their list of new offerings. Or the video could compare and contrast similar vehicles-i.e., sedans or sports models-produced by different manufacturers. This can really help consumers reach wise decisions about the vehicles they most prefer prior to coming to your dealership.Single Person Walk-around: A single person walk-around is the easiest way to present a car. You can start either at the hood or on the driver side. If you have a sale person who is very charismatic this will work for you.Multiple Persons walk-around: Using multiple people in the video is great for a few reasons. First of all it shows a mix of personalities. Remember the viewer is trying to get a feel for who he is dealing with. Secondly the video usually becomes more interactive and sometimes even humorous.Dealership introduction. A video is the ideal way to show and tell potential new customers all about your dealership-before they even step onto your lot. You can show them what you have to offer, featuring your waiting area, play space for children, free coffee when you come, how clean your service department is, and more.Invitation to special events: Special sales events or other promo strategies can also be advertised through online video. Just make sure you take those videos are down after the promotion has ended.Examples of car dealer videos from TopSeekInc.com: Phoenix Honda and Tempe Honda
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